Given that blog posts can remain so long as the domain stays alive and / or the writer feels fine about keeping said content up for all to see, it seems strange to say that blogging in a way embodies transience.
But think about how the bloggers themselves feel or behave. Some bloggers don’t give published posts a second thought aside from a last glance to see if they’ve erred on spelling. Meanwhile, there are other bloggers who revisit their old posts for various reasons, such as seeing exactly where they’ve lost sight of their goals (including yours truly). But even then, said bloggers might be looking for inspiration or guidance for upcoming blog posts in doing so.
What I’m trying to say is that
all most bloggers look forward to the future, including those who reminiscence or revisit the past. Until we’re fed up with honing our craft or saying our fill, we’re always pondering on what we’re gonna say next.
Admittedly, we all have different approaches regarding our optimism directed towards the time ahead. Some will schedule many posts in advance, others will rely on inspiration and hit publish as soon as they’re done mashing the keyboard. And of course some simply choose not to speak (i.e. post) unless they have something to say or feel like they have to say something.
Be that as it may, it’s more or less expected that the blogger will return, that the most recently published post is not their last.
That is, of course, assuming their feelings or circumstances don’t change. And unfortunately, that will happen. There are bloggers who find themselves busy with work, with school, with family. They lose heart after having it broken, after seeing others succeed while they aren’t hitting the numbers they want to achieve, after wondering if anything they write is worth anything. In other words, some bloggers really do disappear and will vanish with nary a trace.
Finally, some readers similarly go poof into the night (or day). They lose interest in your content or respect in your person and simply stop stopping by or reading what you’re writing. Or some will tune out and simply like your posts without really taking the effort to understand what you’re publishing. It’s not like these readers aren’t around. Some of them are fellow bloggers, after all. You see them liking and commenting on other posts. They just won’t do that for yours anymore.
So really, don’t count on these fairweather friends. At the end of the day / night, you should be writing for you. Even with all of these blogging editorials around saying you should write for your audience, you should be making yourself happy first and foremost.
I mean, yeah, give your readers some professional (or personal – depends on your tone and style) courtesies and pay attention to formatting. No one has the patience for fat Tetris rectangle paragraphs these days. Throw in a picture or two if you can be bothered. Obviously engage with your audience even though they might turn tail on you eventually.
Still, art is fleeting. That includes blogging.